Rumors are rife among the gaming and hip-hop communities about a rumored exclusive deal between Rockstar Games and Kendrick Lamar to produce a special “GNX” radio station within Grand Theft Auto VI (GTA 6). If the news is to be believed, this will be the first time this is being attempted within the franchise with Kendrick Lamar being among the very few to have a complete radio station to himself within a GTA title. So why is this speculation brewing, and what could this do to the gaming experience?
The speculation about GNX is possibly due to Kendrick Lamar’s latest album, GNX, surprise-dropped on the 22nd of November 2024. With tracks featuring SZA, Dody6, and Roddy Ricch, produced by Sounwave and Jack Antonoff, the album had a big impact upon its sudden release. “GNX” is also believed to reference the 1987 Buick GNX, a very rare and very powered car that is a cross between performance and luxury—a symbolic choice due to the popularity of car culture and speed within the universe of GTA.
The timing of the album release, followed by Rockstar Games‘ practice of featuring contemporary music within their game soundtracks, had the public speculating that GNX might not only be an album but possibly the name of a premium GTA 6 radio station.
If GNX exists, this would then be a first of its kind action within the universe of GTA. While other titles have had artist-hosted stations like the Blonded Radio of Frank Ocean within GTA Online, a solo artist receiving their very own exclusive station is a rarity.
This move would cement Kendrick Lamar’s presence both on the music scene and the gaming universe. His personal reflection, narratives, and political undertones could enrich the universe of GTA 6 to the extent of being among the most compelling soundtracks of all time.
Though unconfirmed, GNX could include a compilation of Kendrick Lamar’s finest tracks and deep tracks potentially spanning the entirety of his Section.80 to Mr. Morale & The Big Steppers discography. Rumours are also rife that the compilation could include unreleased tracks or exclusive tracks that were produced specially for the game. Rockstar Games have a reputation of incorporating authenticity into their in-game universe, so Kendrick himself appearing within the radio cutscenes or providing guest vocals isn’t out of the question.
Moreover, guest vocals by performers included on GNX like SZA or Roddy Ricch would add to the station’s popularity, giving the player a brand-new but recognizable soundtrack to discover while they navigate the expansive open environment of GTA 6.
Music has always been an integral part of the GTA experience. From the retro vibes of Vice City’s Flash FM to GTA V’s eclectic mix of hip-hop, electronic, and rock stations, Rockstar has meticulously crafted soundtracks that enhance the game’s atmosphere.
GTA V’s Los Santos-influenced music selection added a “Cali feel” with the presence of the likes of Dr. Dre, Flying Lotus, and Tyler, The Creator. With the speculation of the location of GTA 6 being Vice City (fictional Miami), a Kendrick Lamar station could add a distinct and modern feel that is compatible with the aesthetic of the game.
The gaming and hip-hop communities have also been filled with the possibilities of GNX with both excitement and skepticism being registered by the fans. It is believed by many that Kendrick’s deep storylines and intricate beats would go hand-in-glove with the mature themes of the game and gritty realism of the game. Yet others are being guarded with the reminder that Rockstar hasn’t made a confirmation about the game’s radio stations. Music critics have also forecast that a tie-in of this scale would seal Kendrick Lamar’s reputation as a culture shaper. Having a fully functional radio station within one of the most anticipated video games of all time would work to seal his reputation well into the mainstream culture sphere.
