A viral clip on X has everyone buzzing it’s this short video of a guy in shades getting spoon-fed some fancy dessert by a dude in a suit at a swanky café in Bangkok. Posted by @raphousetv7 on December 1, 2025, around 1:35 AM GMT, it blew up fast, hitting over 1.6 million views, plus tons of replies, reposts, quotes, and bookmarks. The caption called him
“Jay Ma, son of the richest man in China,”
Chilling at the Louis Vuitton Café like he’s royalty. But dig a little, and it turns out the whole thing’s a setup, just clever fakery gone viral.
A tweet from X.
The video’s only 13 seconds long, shot in low-res 280×270 with AVC1 codec, and it looks like something out of a parody on the ultra-rich. Jay Ma’s sitting outside at this posh spot in Gaysorn Village, white shirt, serious face behind sunglasses. The suited guy’s right there, delicately feeding him a spoonful of this creamy, layered pastry. The place is all elegant with plants, LV branding, and other folks around, making it feel super exclusive. No talking, just the weirdly performative feeding bit, clearly meant to hook people online.
Turns out Jay Ma real name Ma Jie isn’t some billionaire heir at all. He’s a content creator who loves staging these over-the-top luxury skits, as Sportskeeda.com pointed out when they debunked it as part of his usual routine. No real connection to Jack Ma, the Alibaba guy worth about $25 billion, or Zhong Shanshan, who’s actually China’s richest at around $77 billion according to Forbes‘ November 2025 numbers. Jack Ma’s actual son, 24-year-old Ma Yuankun, stays way under the radar for security reasons and doesn’t do the spotlight thing. Jay Ma, though? He went to NYU, got a master’s in astrophysics from the University of Chicago, and builds his brand on Instagram (@the.internationalkid) and TikTok, where he’s got hundreds of thousands of followers. His other videos are stuff like getting hand-fed caviar in Hong Kong or rolling up in Maybachs all scripted for clicks.
The lie kicked off with that sneaky caption tying him to “the richest man in China.” It’s the kind of thing that spreads because people scroll and share without checking. Like Poprant.indiatimes.com said in their breakdown, these staged bits get twisted and reposted as real life. It exploded on X, TikTok, and Insta, thanks to those aggregator accounts pumping it out.
Folks in English-speaking spots like the US, UK, Canada, and Australia ate it up, probably because of that fascination with “rich kid” vibes from shows and stories about crazy wealth. Mix-ups with big East Asian business families like the Mas make it sound believable at first. And the whole grown-man-being-fed-like-a-baby thing? It hits on inequality chats worldwide, stirring up shares with a side of envy or judgment. One X reply nailed it:
“wealth inequality and gender norms all in one.”
Reactions on X were all over some folks mocked him as a “full-grown infant,” while others debunked it right away, with over 700 replies pointing out the fake. Reddit threads on r/AskAChinese brushed it off as “fake but fun,” noting Jay Ma’s habit of this stuff. Outlets jumped in too: The Express Tribune called it “buzz-worthy but unverified,” and Timeout.com vouched for the café as a hot spot for aesthetic videos. Even poker player Robbi Jade Lew chimed in on X, saying it was “embarrassing,” piling on the doubt.
