Adult content creator Tia Billinger, known professionally as Bonnie Blue, announced on September 22, 2026, that she had sold the naming rights to her newborn child for £1.2 million to the crypto casino and sportsbook BetBolt. The baby would be called BetBolt, she said in a video posted to Instagram.
“My auction’s finished, and for £1.2million my baby is called BetBolt,” Billinger said. “I’m going to be shouting BetBolt across the playground.” She added that she planned to register the name the next day at Westminster Register Office in London.
Billinger, 27, was born Tia Emma Billinger on May 14, 1999, in Stapleford, Nottinghamshire. She grew up nearby in Draycott and later worked in NHS finance recruitment before moving into adult content creation in 2023. She has built a large following through explicit videos and high-profile stunts, including a 2025 claim that she had sex with 1,057 men in 12 hours.
The auction invited bids via a QR code on her branded “Bang Bus.” Other proposed names included Top G, Group Project and Clavicular. Billinger said she did not know much about BetBolt at the time of the announcement and wondered whether the company would play any role in the child’s life beyond the name.
BetBolt is an offshore crypto casino and sportsbook operated by Hi Steaks Entertainment Limited and licensed in Anjouan in the Comoros. A company spokesman identified as Leo later told Metro that BetBolt had paid £907,000 (approximately $1.2 million) in full for the naming rights. He described the deal as a marketing opportunity.
“We feel our brands have many things in common,” Leo said. “She quite literally f**ks thousands of men physically and we f**k thousands of men financially. Any true fan of hers is clearly vulnerable. It’s the perfect opportunity to convert their porn addiction into a gambling addiction.”
Leo added that he had spoken with Billinger after the auction and believed the child would be financially secure. BetBolt declined to provide proof of the payment.
Billinger has since promoted BetBolt. Screenshots circulating online show a branded leaderboard on the platform offering rewards tied to her name, including “Blowjob,” “Private night with Bonnie Blue” and “1 sexual favour” for users who accumulate points. She has appeared in streams and posts linking gambling activity to sexual content under the partnership.
As of late September 2026, there was no public confirmation that the birth had been formally registered under the name BetBolt at Westminster Register Office. UK guidance requires births to be registered within 42 days, and registrars can refuse names deemed offensive or likely to cause the child significant harm or ridicule. No official statement from the register office has been reported.
Billinger has defended the arrangement against criticism. “To those that say this is disgusting or this is rage bait, wouldn’t you for 1.2 million rename your kid? ‘Cause I know I would,” she said. “But then again, I still enjoy earning my money by opening my legs.”
The episode continues a pattern of commercial stunts involving her personal life. Billinger has said the child was conceived during a group event and that the father is unknown. She has also stated the baby will not appear in adult content while planning to bring the child on a university “Bang Bus” tour.
Independent reporting has not verified the full transfer of funds or the final legal name on the birth certificate. The claims rest primarily on statements from Billinger and the BetBolt spokesman.
