Advertise With Hypefresh

Effective Date: June 13, 2025

Ready to reach an engaged and influential audience deeply embedded in hip-hop, entertainment, and youth culture? HypeFresh offers unique opportunities for brands to connect with independent tastemakers, Gen Alpha/Z, and millennials across the USA and beyond. Based out of Philadelphia, PA, we are the go-to source for fresh perspectives and trending content.

Why Advertise With HypeFresh?

HypeFresh is more than just a news outlet; we are a vibrant hub for news subcultures, independent and mainstream artists, viral videographers, photographers, and more. Our mission is to reshape the perception of millennial/Gen Alpha/Z culture through unique blends of perspectives and multimedia, creating a one-stop destination for creativity and inspiration.

We pride ourselves on our highly dedicated millennial team, which understands the nuances of this dynamic demographic. By partnering with HypeFresh, you gain direct access to an audience that values authenticity, creativity, community, and social consciousness.

Our Audience: The HypeFresh Tastemaker

Meet Jaden Carter, our core audience persona, who exemplifies our typical reader:

  • Demographics:
    • Age: 28 (with a similar female counterpart, Amara Jones). Our largest user groups are 18-24 (9640056 users) and 25-34 (7643042 users), with a significant male skew (57% identified users). Female users are also significant (32% identified users) in these age groups.
    • Location: Primarily Philadelphia, PA, USA, but expanding across the USA and other English-speaking countries.
    • Occupation: Freelance graphic designer and part-time music producer.
    • Income: $45,000-$60,000 annually.
    • Interests: Hip-hop culture (mainstream, underground, local Philadelphia rap scene), celebrity news and gossip, entertainment trends (viral videos, AI-generated voice memes), local Philadelphia events, streetwear fashion, and sneaker culture.
  • Media Consumption:
    • Spends 4-6 hours daily on social media (Instagram, TikTok, YouTube) for entertainment and news.
    • Prefers short-form content (Reels, TikTok videos) but engages with long-form articles for in-depth celebrity or hip-hop stories.
    • Listens to video podcasts.
    • Engages with HypeFresh for curated content on hip-hop, celebrity gossip, and Philadelphia entertainment.
  • Engagement with HypeFresh:
    • Visits 2-3 times weekly for updates.
    • Shares articles/videos on social media, especially viral content or local artist spotlights.
    • Engages with interactive content (polls, quizzes) and comments on stories.
    • Attracted to our multimedia approach (videos, photos, articles) blending mainstream and subculture perspectives.
  • Motivations: Desires to be “in the know” about celebrity gossip, viral moments, and local events; seeks to discover new music and artists; and aims to build their personal brand.

Advertising Opportunities

HypeFresh offers diverse advertising solutions to help you effectively reach our target audience:

1. Display Ad Placements

Feature your brand prominently with various banner and display ad formats across our website.

  • Standard Banner Ads: High-visibility placements within articles and on key landing pages.
  • Leaderboard Ads: Prominent positioning at the top of pages.
  • Mid-Content Ads: Seamlessly integrated within our articles for high engagement.
  • Video Pre-Roll Ads: Short video advertisements played before our compelling video content.
  • Custom Ad Units: We can work with you to create tailored ad experiences to meet your specific campaign goals.

2. Sponsored Content & Branded Partnerships

Integrate your message organically within HypeFresh’s trusted content environment. Our Sponsored Content Policy ensures full transparency and clear labeling for all paid content.

  • Sponsored Articles: Collaborate with our editorial team to create engaging articles that align with our content themes and your brand’s message. Clearly labeled as “Sponsored by [Advertiser Name]” or “Paid Content.”
  • Sponsored Videos: Produce compelling video content with our creative team, showcased on our platform and social channels.
  • Social Media Campaigns: Leverage our strong presence on Instagram, X/Twitter, Facebook, and Pinterest to amplify your brand message through sponsored posts, stories, and engaging activations with our audience.
  • Event Sponsorships: Partner with HypeFresh for local Philadelphia events, music showcases, or community initiatives, connecting directly with our audience.
  • Affiliate Partnerships: We can integrate your products or services into relevant editorial content through affiliate links, earning a commission on sales while providing value to our readers. (See our Sponsored Content Policy for more details).

3. Newsletter Placements

Reach our dedicated subscribers directly in their inboxes with prominent ad placements or dedicated sections within our newsletters.

Sponsored Content Guidelines

For brands interested in sponsored content, we maintain strict guidelines to ensure authenticity and align with our editorial standards:

  • Editorial Integrity: While content is sponsored, HypeFresh retains editorial control to ensure quality, tone, and relevance to our audience.
  • Clear Labeling: All sponsored content will be clearly and prominently labeled as “Sponsored by [Brand Name],” “Paid Content,” or similar, in accordance with our Sponsored Content Policy.
  • Relevance: Content should genuinely resonate with our audience’s interests, such as hip-hop culture, celebrity news, entertainment trends, local Philadelphia events, streetwear fashion, and independent artists.

Get Your Brand Noticed!

Ready to tap into the HypeFresh audience? For detailed media kits, pricing, and custom advertising solutions, please contact our advertising team.

  • Advertising Inquiries Email: nycier@hypefresh.com
  • Advertising Inquiries Phone: (267) 935-9174