Hip-hop is mourning the loss of CEO Grip, a longtime business partner and close associate of Yo Gotti who played a major behind-the-scenes role at Collective Music Group (CMG). Reports of his death emerged on September 17–18, 2026, with tributes quickly flooding social media from artists and figures across the industry.
Grip, known on Instagram as @supa_ceo_, was a Memphis fixture who worked closely with Yo Gotti for years. He handled a significant portion of the business operations for CMG, supporting the label’s roster that includes artists such as Moneybagg Yo, 42 Dugg, GloRilla, and others. Those who knew him described him as a loyal presence who stood alongside Gotti during the label’s rise and remained a key operational force in the camp.
News of his passing first gained traction when emotional messages began appearing under his Instagram posts. Comments from people close to him and the CMG circle expressed shock and grief, with phrases such as “this sh*t hurt” and repeated broken-heart and dove emojis. Hip-hop media outlets including HotNewHipHop, According2HipHop, and The Jasmine Brand subsequently reported the death on September 18.
An official cause of death has not been publicly announced by Grip’s family or CMG. Several social media accounts and secondary reports have claimed he suffered a brain aneurysm, with some stating the condition had been diagnosed approximately one month earlier and was known to those close to him. These details remain unconfirmed.
Tributes arrived quickly from across the rap community. Boosie Badazz shared a video message, saying: “I want to say RIP to my na Grip, man. Me and Grip go way back, bro. Rest in peace, my na.” Moneybagg Yo left broken-heart, raised-hands, and dove emojis beneath one of Grip’s posts. YFN Lucci wrote “Damn big dawg” alongside several broken-heart emojis and a dove, while 42 Dugg posted “damn big bra” with three broken hearts. Other comments, including from Kay Houston (“Nawww nawww ceo nawww”), reflected the personal impact felt by many in the Memphis and CMG circles.
As of September 19, 2026, Yo Gotti and Collective Music Group had not issued a formal public statement regarding Grip’s death. The story remains developing.
Grip’s passing marks another difficult chapter for CMG, a label that has already endured significant losses in recent years. Those who worked with him are remembering a dedicated behind-the-scenes figure whose contributions helped shape the business side of one of Memphis’s most successful independent labels.
Condolences continue to pour in for Grip’s family, friends, and the entire CMG family.
