Drake Got an Emo Makeover From Pinkchyu in His Princess Music Video

Drake reunited with content creator Pinkchyu in a segment of his hour-long short film FOMO, which premiered Tuesday night on YouTube, Spotify and Apple Music after a Toronto premiere screening. The segment, set to the track “Princess” from Drake’s May album Maid of Honour, is the visual for the song and the clearest on-screen callback yet to the Aug. 8 livestream that first put the two in the same frame. The film was set to private on some platforms shortly after the premiere; Pitchfork reported that “Drake has since taken the full FOMO down from YouTube, so you will have to subsist on whatever bootleg clips you can find before his lawyers get to them.”

In the sequence, Pinkchyu guides Drake through a mall and into a Hot Topic, where she walks him through successive outfits — a grey graphic sweatshirt, then black graphic tees, then a fuller emo and goth ensemble of studded details, chains and dark clothing. Pinkchyu, in her signature black look with dark lipstick and choker, reacts with smiles and open-handed gestures as the makeover progresses. Clips from the segment spread across X within hours. HotNewHipHop framed it as “Drake Goes Goth” and called the segment one of the more talked-about moments from the film.

The sequence continues with the pair walking through a park at night before heading to a private Medieval Times performance in Toronto, where they sit on thrones and watch the show. The whole sequence doubles as the “Princess” music video. Complex, LadBible, UNILAD, WhatsOnRap and the Toronto Star all ran scene-by-scene breakdowns of the Pinkchyu sequence on Wednesday.

Pinkchyu — real name Lin Lamar — is a 23-year-old Texas-based cosplayer, streamer and content creator known for her goth aesthetic and her work across TikTok, Instagram, Twitch and OnlyFans. She first connected with Drake during his “20 v 1” speed-dating livestream on Kick on Aug. 8, produced with the Nelk Boys to mark the ninth anniversary of the online casino Stake. During their one-on-one conversation, she asked him to bark for her; Drake obliged multiple times, and the moment spread widely once clipped and reposted. He later selected her as the winner of the segment and offered to buy whatever she wanted. She asked for a house for her mother, and per Pitchfork, Drake “bought her mom a house” shortly after.

According to Complex, during their original Aug. 8 conversation Drake told her on camera: “I am absolutely. By the way, you can look me dead in my eyes. If you say do it, I would.” She replied, “Would you bark for me?” — and Drake barked. The exchange — and the Barkhouse promise that followed — made Pinkchyu a frequent topic of conversation in the weeks between the August stream and the September premiere. The platform that hosted the original stream, Kick, has been a recurring part of Drake’s summer rollout: Hypefresh previously reported on Drake’s reported weekly earnings from the platform, and Stake — the casino that sponsored the Aug. 8 stream — has been a recurring partner in Drake’s Toronto appearances.

FOMO — short for Fear of Missing Out — is a self-funded project Drake described in pre-release press as “self-funded surrealism” about making the most of one summer, according to Billboard. The film runs just over an hour and pulls visuals from Drake’s May releases — Habibti and Maid of Honour, originally pitched with ICEMAN as a single project, and separately submitted for Grammy consideration — per a Hypefresh report from earlier in the rollout. Billboard reported that the film adds “around nine” previously unheard tracks including collaborations with Don Toliver, PartyNextDoor and Yeat, plus an interpolation of Ella Langley’s “Choosin’ Texas.” The Toronto premiere preceded the livestream, which Billboard reported went live “shortly after 10:30 p.m.” ET on Tuesday — a delay from the planned 9 p.m. start, per the Toronto Star.

FOMO is, in structure, a continuation of the same livestream-first rollout Drake has run since ICEMAN: Hypefresh covered the ICEMAN livestream formula when he debuted it, and Billboard’s writeup notes that FOMO is “similar to Drizzy’s ICEMAN livestream, which essentially saw him turn portions of the short film into a visual album.” Hypebeast confirmed the structure after the premiere. The film also features cameos from Sexyy Red, Stunna Sandy, Drake’s mother Sandra Graham, NBA star Kevin Durant, model Winnie Harlow, Lena the Plug and Pinkchyu herself.

Online reaction to the emo makeover was mixed. HotNewHipHop reported that “Drake’s emo look led to some harsh criticism online,” with viewers “hitting him with the typical age comments” and calling the makeover “a childish ploy at attempting to appear hip.” The outlet also noted his fans’ counter-take: “this is just another example of Drake having fun. He’s willing to not take himself seriously, which has made him endearing to the average fan.” The HotNewHipHop piece added that the livestream drew “tens of thousands of viewers watching live” and that “some of these songs even feature artists like Don Toliver and Yeat.”

Following the Toronto premiere screening, Billboard reported that Drake confirmed plans for a 2027 world tour — his first North American trek since 2023. “Obviously, tour is coming and there’s other things on the horizon, some big shows,” Drake said, per Billboard. “We’ll be out 2027 to see everybody again across the world … We’ll see you on tour soon.” Hypebeast and the Toronto Star confirmed the tour announcement independently.

The reunion keeps the storyline from the August Kick stream alive while giving “Princess” a dedicated visual that matches the song’s mood and the pair’s established on-camera chemistry. With FOMO pulled from YouTube within hours of the premiere and the 2027 tour set for next year, the segment now lives mostly in clips on X and TikTok — and, for the moment, as the closing visual on Drake’s most-streamed song of the summer.

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