In the sun-drenched streets of Monaco, a curly-haired teenager in a maroon polo shirt casually flips open a black Goyard watch case lined in red velvet. Inside: a gleaming array of ultra-rare timepieces Richard Milles, Patek Philippes, and diamond-encrusted Jacob & Co. masterpieces. Kick streamer N3on, with bleached blond hair and wide eyes, stares in disbelief, gesturing excitedly as the 16-year-old runs through the details.
“The watches I own cannot be bought,”
The teen says matter-of-factly in the viral clip.
The 22-second vertical video, posted June 7, 2026, by @DailyLoud on X, captures the moment perfectly. Luxury cars and palm trees frame the background as N3on interviews Alex Natroshvili during what appears to be an impromptu IRL stream in Monte Carlo. Hands point to skeletonized Richard Milles and a standout colorful, diamond-heavy Jacob & Co. piece. N3on’s shocked reactions smiling, leaning in fuel the clip’s explosive spread across TikTok, Instagram Reels, YouTube Shorts, and X.
Alex Natroshvili, also known as Natroalex or @natroalex online, is a 16-year-old (born September 14, 2010) Monaco-based amateur boxer and luxury lifestyle creator. He regularly posts supercars, private jets, and high-end living on social media. His father, David Natroshvili, is the founder and CEO of Spribe, the iGaming company behind the massively popular crash game Aviator. Launched in 2018, Aviator boasts tens of millions of monthly players and enormous wagering volumes, powering the family’s visible success in Monaco’s elite circles.
“The watches I own cannot be bought,”
David Natroshvili has said of his own elite collection featuring rare Richard Mille and Jacob & Co. pieces, a sentiment echoed in his son’s display.
The clip’s appeal is instant: generational wealth on full display. Viewers debate everything from “nepo baby” privilege to the realities of iGaming fortunes. Many contrast Alex’s daily life Bugattis, hypercars like the Koenigsegg Jesko, and this watch flex with typical teenage experiences.
Still, that $50 million price tag on the watches hasn’t been checked by outside experts. Public proof like appraisals, past sale data, insurance filings, or verification from high-end watch authorities is missing. Even though certain standout models from Richard Mille, Patek Philippe, and custom Jacob & Co. designs (featuring massive diamond setups, some never made again) often sell for seven figures alone, the full value floats as an unconfirmed number. Truth is, it lines up with what people post online when showing off big collections.
Monaco’s status as a global hub for the ultra-wealthy makes such displays plausible, yet social media audiences remain captivated and skeptical by extreme wealth showcases, especially from teens.
In the end, this isn’t just another luxury flex video. It raises bigger questions online: a fun glimpse into unimaginable privilege for some, or a stark reminder of inherited wealth gaps that feel increasingly distant for most Americans? The debate shows no signs of slowing.
