Ferrari has officially launched its first fully electric production car, signaling a major shift for the iconic Italian automaker into the EV space.
The company unveiled the Ferrari Luce (Type F222) on Monday, May 25, describing it as a high-performance luxury liftback that blends the brand’s signature dynamics with zero-emission power and greater everyday usability. The vehicle carries a base price of approximately €550,000, which equates to roughly $640,000–$647,000 USD depending on market and exchange rates.
Positioned as a mid-size luxury liftback — occasionally referred to as a shooting brake or wagon-sedan hybrid — the Luce marks Ferrari’s first four-door, five-seater production model. It features a more rounded, aerodynamic exterior design compared to traditional Ferrari styling, with a long wheelbase and large 23- and 24-inch wheels. The interior was co-developed with LoveFrom, the design firm led by Jony Ive and Marc Newson, emphasizing minimalism, physical controls and premium materials.
Power comes from four electric motors (one per wheel) delivering over 1,035 horsepower. Performance specs include a 0-62 mph (0-100 km/h) sprint in 2.5 seconds, 0-124 mph in 6.8 seconds, and a top speed exceeding 193 mph. A 122 kWh battery provides a WLTP-estimated range of up to 330 miles, with support for 350 kW fast charging.
“We are inaugurating a chapter that turns our vision into reality, strengthening Ferrari’s tradition of anticipating and shaping the future,” the company’s president John Elkann said in a statement.
Ferrari said the Luce was engineered and built entirely in Maranello, including battery assembly, in a new dedicated facility. European deliveries are expected later in 2026 or early 2027, with U.S. customers slated to receive vehicles in Q2 2027.
The launch has drawn mixed reactions. While many have praised the car’s engineering, performance capabilities and spacious, luxurious cabin, some enthusiasts have criticized the softer, less aggressive exterior styling as a departure from Ferrari’s classic design language.
The move represents Ferrari’s strategic entry into full electrification while aiming to preserve the brand’s performance heritage and exclusivity.
