Blueface sat in the driver’s seat of his car, black hoodie on and a pink-and-blue baseball cap turned backward, grinning at his phone. In a split-screen video, the rapper and entrepreneur flashed a point-of-sale report from his Santa Clarita restaurant, King of Crabs. On the right side of the screen: the numbers. “$6,922.30 in net sales. 40 transactions.” He rounded it up with pride. “Made $7,000,” he said, then hit fans with the question:
“Am I a successful restaurant owner or is that not enough? What do you want to make $100 thousand dollars a day like god fucking lee?”
Net sales increased by an impressive 60% on May 10, 2026. In case you’re wondering what net sales refer to, this figure refers to revenue generated from the sale of seafood meals minus other expenses such as those on seafood ingredients, labor, rental, and delivery app fees. On average, net sales amount to about $173 per transaction, which isn’t half-bad considering the kinds of dishes served there.
King of Crabs is located at 26234 Bouquet Canyon Rd, Santa Clarita, California. Blueface renovated King of Crabs in early 2025 following difficulties he had with his earlier establishment called Blue’s Fish & Soul. This restaurant was affected by Blueface’s legal battles. Dine-in, takeaway, and delivery services through Uber Eats and DoorDash make up King of Crabs’ operating schedule, one that caters to locals and night owls.
A tweet from X.
The restaurant is very real and operating. It maintains an active Instagram (@kingofcrabsofficial), appears on delivery apps, and has customer reviews on Yelp and Google. Multiple outlets and social media accounts shared Blueface’s video without credible claims that the screenshot was faked or manipulated. Earlier posts from him referenced lower figures around $4,200 on other days, making this reported jump a clear step up.
Public reaction split along familiar lines. Supporters cheered the pivot.
“Blueface out here creating jobs and building something real after everything,”
One commenter wrote. Others praised the redemption story of a rapper turning attention into foot traffic. Critics, however, pointed to California realities: high seafood costs, labor, and rent can eat into margins fast. Typical restaurant net profit often lands between 3-10% after all expenses, so a strong sales day doesn’t automatically equal big profit.
Blueface has called the business his best investment and a stabilizer after prison. He’s shown up at the location, interacted with customers, and kept promoting it directly.
This moment fits a bigger pattern. Celebrity-owned restaurants from Jay-Z’s 40/40 Club days to other hip-hop stars testing the waters often ride name recognition for initial buzz. Social media turns one good day into national headlines. The question now is sustainability: Can King of Crabs string together enough $7K days to beat thin industry margins and competition, or was this a single promotional spike?
For now, Blueface is celebrating the win and letting fans debate what counts as success. Whether you’re team “hustle pays off” or “show us consistent months,” the video has people talking and maybe ordering Cajun crab boils in Santa Clarita.
