Billionaire beauty entrepreneur Kylie Jenner, finally answering long-levied rumors, recently made an appearance on electro-pop group Terror Jr’s single “Fourth Strike” that dropped on October 14, 2025. This release brings back her iconic persona from 2014, “King Kylie,” in coordination with the 10-year anniversary of Kylie Cosmetics and speaking volumes through the online discourse of celebrity artistry.
The track is a direct follow-up to Terror Jr’s 2016 hit “Three Strikes,” which spawned rumors that Jenner was the mystery vocalist-a claim she shot down at the time. Now, she’s officially involved, lending her breathy, autotuned vocals to the bridge and a rap verse, including lines like “One strike, two strike, let me get the mood right. I just wanna tell you, ‘I’m sorry’. Touch me, baby, tell me I’m your baby.” The song fits the mid-2010s pop mold, described as upbeat but unremarkable by critics.
A tweet from X.
Produced by the duo of Lisa Vitale and David “Campa” Benjamin Singer-Vine, with additional credits to Thacarterb, BSchoudel, KSHMR, and Jbach, “Fourth Strike” doubles as a promotional tool for a new limited-edition Kylie Cosmetics collection. The music video portrays Jenner as an ex-inmate being picked up by her mother, Kris Jenner, adding a playful narrative edge. This full-circle moment addresses past rumors head-on, as Jenner noted in her Instagram post:
“There was a little rumor 10 years ago that I was the one actually singing on 3 strikes!”
Approaching her late 20s, Jenner positioned the debut as a regret-free experiment. In a shared interview clip, she explained,
“I’m going to be 30 soon, and I don’t want to look back on life and have any regrets. This is something I’ve always wanted to try. I don’t think I’m Adele or anything…I always wanted to see if I could do it.”
She elaborated on her lifelong pop ambitions, overcoming self-doubt to find her voice “angelic” in the studio, per reports.
A follow-up comment hinted at more:
“I hope so. I would love to try. That was so much fun that I don’t want it to end. Why not? Let’s try and make an album.”
Terror Jr responded enthusiastically on social media:
“Thanks for creating this with us. You sound so good on it!!”
This aligns with milestone-driven pivots seen in high-profile careers, where age prompts bold creative shifts.
Reactions online have ranged from supportive to skeptical, with fans praising her vulnerability while others critique the heavy autotune as “awful.” X users compared her to Adele in memes, quipped she’s “not even JLo,” or lamented industry “ruin” by celebrity entries. Positive takes highlighted her boldness, predicting strong streams early reports noted around 1 million plays shortly after release.
Rooted in her 2010s Snapchat era of edgy aesthetics think dip-dyed hair and bold lips “King Kylie” resonates with nostalgia, boosting the cosmetics relaunch on October 18. As Rolling Stone detailed, it’s a strategic revival amid her expanding ventures, including an acting role in Charli XCX’s film.
With reception still evolving, Jenner’s open interest in an album suggests potential follow-ups, though she’s pragmatic about possible flops. Streaming and sales will likely guide her path.
Jenner’s step reflects broader celebrity reinvention, where social media blurs boundaries between business, art, and influence. It follows a tradition of stars like Will Smith and Dolly Parton who thrived in music alongside other fields, highlighting the multi-hyphenate trend.
