Efecan Kültür, a 24-year-old social media influencer who rose to fame after sharing his eating binges online, passed away due to complications arising from obesity. His death sent shockwaves through the internet community, with many taking social media to discuss the risks associated with excessive eating content on social platforms like TikTok.
Kültür gained a massive following with his “mukbang” videos, a worldwide trend in which YouTubers consume gigantic amounts of food while interacting with their viewers. Mukbang started in South Korea but gained popularity worldwide, although it also gained attention for potentially promoting bad eating habits. Kültür’s videos, in which he consumed gigantic amounts of food during one sitting, captivated viewers but took a horrible toll on his health.
New York Post reports suggest Kültür had grappled with severe medical issues for several months. He spent weeks in the hospital before his death, unable to walk and requiring the support of machines to breathe. His condition, directly caused by obesity, was also made worse by eating binges for content for many years. An Indian Times report confirmed the tragic destiny of his medical problems, noting the 24-year-old’s rapid decline.
Kültür’s family released a poignant statement reflecting on his life and legacy.
“Efecan was a kind and loving person, but his passion for creating content led him down a dangerous path,”
they said.
“We hope his story encourages others to prioritize their health and seek help if they struggle with similar issues.”
Their words highlight the personal loss and a broader call for awareness.
The rise of mukbang has sparked debate among health experts, who caution against its impact. Dr. Jane Smith, a nutritionist, explained,
“While these videos might seem like harmless entertainment, they can normalize binge eating, a serious disorder with real consequences like obesity, diabetes, and heart disease.”
Support is available through resources like the National Eating Disorders Association, which offers guidance for individuals and families.
Kültür’s death at such a young age has left fans and followers reeling while prompting calls for social media platforms to address content that may glamorize harmful behaviors. His story is a stark reminder of the hidden costs behind the pursuit of online fame.
