OnlyFans’ economic footprint just reached a new milestone. According to the newly released OnlyFans Wrapped 2025 report from creator search platform OnlyGuider, global fan spending on the subscription service hit $7.2 billion this year — a 9% jump from 2024 and the strongest sign yet that the creator-driven entertainment model isn’t slowing down.
Released Dec. 9, the annual deep dive analyzes worldwide spending on the platform using search data, audited financials from OnlyFans parent company Fenix International Ltd., and traffic-quality modeling. Unlike Spotify’s personalized Wrapped, the report utilizes anonymized, geo-specific data to map out how fans worldwide are engaging — and paying — across the platform.
The United States remained the world’s largest OnlyFans market by a wide margin. Fans spent roughly $2.6 billion in New York City, which recorded more than $87 million in OnlyFans spending in 2025, making it the single highest-spending city on the planet. The metro area’s influence extends well beyond Manhattan, with the city’s other major boroughs and surrounding counties posting figures that rival — and in some cases exceed — entire nations.
- Brooklyn (population ~2.6M): nearly $16 million
- Queens (population ~2.3M): close to $16 million
- Long Island (Nassau & Suffolk counties): $21.5 million total
- Suffolk County: $12.5 million+
- Nassau County: ~$9 million
The scale is so large that the combined spending from just Long Island, Brooklyn, and Queens surpassed the total annual OnlyFans spending of several European countries, including France, Italy, Spain, Greece, Israel, and Switzerland, accounting for 37% of global activity, with the U.K. following at $531 million. While both markets posted modest growth (2% and 8%, respectively), OnlyGuider says the slower pace reflects a maturing subscriber base and fewer new users.
Nassau and Suffolk counties, which together have under 3 million residents, logged approximately $72 per 10,000 residents — a per-capita rate higher than almost any country worldwide.
OnlyGuider’s analysis indicates that this level of spending concentration is unique to the United States, where major metropolitan areas exhibit significantly higher engagement compared to their global counterparts.
Outside New York, Atlanta continues to stand out nationally. Earlier analyses identified Atlanta as the most active U.S. city per capita, with residents spending the equivalent of over $50 per person — a level rarely seen outside the United States.
The data points to a consistent pattern: OnlyFans engagement is strongest in densely populated, economically developed areas where disposable income, digital adoption, and creator-driven entertainment have become normalized parts of online culture.
In terms of total output, New York City topped all global markets with $87.2 million, followed by Los Angeles ($71 million) and Chicago ($58 million). The report also highlights content preferences: coastal cities skew heavily toward video, while inland regions tend to favor photos.
The platform’s ecosystem continued expanding in 2025. OnlyFans now counts an estimated 389 million fan accounts and 4.19 million creators, with projections showing that number could climb near 7 million by year’s end. But spending remains highly concentrated — OnlyGuider notes that just 4.2% of fans pay for content, and the top 1% of spenders drive 80% of all revenue.
Image-based content remains the most widely uploaded format, though video and pay-per-view posts saw the biggest jumps this year, especially in emerging markets. High earners, such as Sophie Rain, who have surpassed $50 million in lifetime revenue, continue to push creator visibility into mainstream culture.
The report also highlights ongoing concerns, including the platform’s largely under-35 user base, digital dependency issues, and improvements in moderating underage content violations.
Comments ranged from criticism (“2.63 billion and there are still people going hungry”) to humor (“MF forgot porn is free”) to creators promoting their own pages. Brazilian users also joined the conversation after learning their country spent roughly R$1 billion this year on the platform.
With the creator economy now a multibillion-dollar global force, OnlyFans Wrapped 2025 paints a picture of a platform that’s both maturing and rapidly evolving. For millions of creators — some earning six-figure monthly incomes — the platform continues to offer career-changing opportunities. But it also fuels ongoing debates around digital culture, loneliness, consumer habits, and the economics of intimacy in an increasingly online world.
OnlyGuider’s full data breakdown is available on their site.
