Bonnie Blue has officially given her first child a name, but the unusual choice came with an even more unusual price tag.
The 27-year-old OnlyFans creator, whose real name is Tia Billing, revealed that her baby will be named BETBOLT after an online auction for the child’s naming rights reportedly attracted a winning donation of $1.2 million.
The announcement came on social media alongside a video showing Bonnie holding her newborn.
Before BETBOLT emerged as the winning name, other suggestions had already made headlines. One proposed name, GroupProject, was reportedly tied to a $750,000 donation, but it ultimately failed to beat the top bid.
Bonnie had previously teased the idea of letting her followers have a say in her baby’s name while she was pregnant, describing the concept as something she thought would be “quite fun.”
Now, following the birth of her first child last month, that idea has become a reality.
Bonnie also said she was preparing to register BETBOLT as the child’s name, turning what began as a social media stunt into part of the baby’s official identity.
The creator, who has built a controversial online profile around attention-grabbing stunts, reportedly presented the auction as a way to give the newborn access to a “higher tax bracket.”
The decision has since divided social media users.
Some followers have praised Bonnie for finding an unconventional way to involve her online audience, while others have questioned whether a newborn should be included in a public naming auction tied to a large financial donation.
A child protection lawyer has reportedly described the move as potentially being rage-bait, arguing that it places a baby at the center of an online stunt and commercial branding exercise.
There has been no public safeguarding assessment released in connection with the naming auction.
Bonnie has documented much of her pregnancy and journey into motherhood with her followers, continuing the highly public approach that has defined much of her career.
Her past has also been marked by controversy, including claims surrounding extreme publicity stunts. She previously claimed to have had 1,000 sexual encounters in 12 hours, a stunt that generated widespread attention and criticism.
For now, details about the newborn remain largely private beyond the announcement of the name.
But one thing is no longer up for auction: Bonnie Blue’s first child is officially set to be called BETBOLT.
