Lamar Odom stepped into a new kind of spotlight on October 27, 2026. The two-time NBA champion opened an OnlyFans account and, according to people close to him, started making real money almost immediately.
Eight days later the numbers were already turning heads. Sources told hypefresh he had cleared more than $50,000. A representative for Odom later confirmed the figure to People. Odom himself called the response “incredible.”
The former Lakers forward, now 47, is widely described in coverage as the first former NBA player to join the platform publicly. That description comes from media reports rather than any official OnlyFans or NBA registry.
Subscription prices have been listed near $14.99 a month, with some early discounts noted in initial coverage. Multiple outlets report that the content includes nude photos. Odom’s bio on the site leans personal:
“You’ve seen me on the court. You’ve seen me on TV. Now get to know the REAL me. A little more personal. A little more playful. And a side of Lamar you haven’t seen before.”
OnlyFans takes its regular 20 percent commission fee. Should the $50,000 be the gross earning, then the total amount net earned by Odom would be less than that amount. The larger numbers, for instance the $200,000 projected early on, are all estimates.
Odom has been clear as to his reasons for joining OnlyFans. In his interview with TMZ when OnlyFans first launched, he stated:
“Everyone thinks of one thing when they hear OnlyFans, but I’m here to tell you what you will and won’t get from me. I have led a very wild life and you can bet your bottom dollar that there’s a lot more to come. I’ve never been shy before and I’m sure as hell not going to start now.”
Following reports of his earning through the platform, Odom explained further in a statement given to People magazine:
“It has been fantastic how people are responding to my OnlyFans. I am creating something truly amazing and making a connection with fans on a different level. Now, I want to take other athletes and create a bigger platform for us.”
His girlfriend, Los Angeles real estate agent Rachel Bradley, opened her own account around the same time. Sources have said joint content is possible, though neither has confirmed any shared projects yet.
Viral celebrity earnings stories move fast on American entertainment sites because the numbers are big, the names are familiar, and the platforms are still relatively new to mainstream sports figures. That speed makes transparent sourcing important. In this case the core reporting has been consistent across TMZ, People, Complex, and Us Weekly.
Odom’s NBA résumé is solid. Selected fourth overall by the Clippers in 1999, he won championships with the Lakers in 2009 and 2010 and earned Sixth Man of the Year in 2011. He also lived a very public life after basketball his marriage to Khloé Kardashian, a near-fatal 2015 overdose, a recent Netflix documentary, and a 2026 DUI that led him back into treatment. Those chapters are part of the context, not the headline.
This move by Odom falls into the larger trend. Athletes are increasingly exploring ways of making money through their subscribers rather than depending on their contractual and endorsement deals alone. Odom sees this platform not only as an avenue for expressing himself but also as a viable way of making money which he could help other athletes explore.
It remains to be seen how many fans will subscribe to Odom, what percentage of his earnings will be made through subscriptions and tips, and whether any other athlete will take the plunge. The current narrative lies in the early numbers reported, Odom’s statements, and the simple fact that a two-time champion is trying out something new.
