OnlyFans creator Bonnie Blue, whose real name is Tia Billinger, said in an Instagram video on Tuesday that her newborn son will be called BetBolt after what she described as a £1.2 million winning bid in an online baby-naming auction — a stunt that has put the 27-year-old English adult-content creator back at the centre of a safeguarding debate over how far creators should go when bringing children into monetised personal branding.
The 27-year-old, who gave birth by Caesarean section on 29 August 2026 at the Lindo Wing of St Mary’s Hospital in London, told followers she had no idea who or what BetBolt actually is — and that she hoped the winning bidder would reach out before she registers the name at Westminster Register Office on Wednesday, 23 September, per IBTimes UK.
“My auction’s finished and for £1.2million my baby is called BetBolt,”
Blue said in the video.
“I’m going to be shouting BetBolt across the playground.”
BetBolt is the name of an online crypto-casino and sports-betting platform that markets itself as “Crypto’s most rewarding casino.” Blue said she was unsure whether to contact the company or what role, if any, BetBolt would want in the child’s life, according to the Manchester Evening News and Yorkshire Live.
The auction, which Blue announced last week, asked people to find her Bang Bus — the vehicle she previously drove around UK universities for adult-content stunts — and scan a QR code to submit a proposed name with a bid, per Complex. The shortlist also included Top G, Group Project and Clavicular, with “Rick Lover Rick” reportedly finishing second, per separate reporting.
Blue framed the auction with the line
“A stranger got me pregnant, and now a stranger gets to name it”
— a phrase that drew immediate criticism for placing the child’s identity at the centre of a commercial stunt. Asked about the controversy in the video, Blue said:
“To those that say this is disgusting, or this is rage bait, wouldn’t you for £1.2million rename your kid? Because I know I would,”
per the Daily Star.
None of the wire outlets have independently confirmed the £1.2 million payment or the registration. The wire that broke the story explicitly stated that “the claimed £1.2 million ($1.6 million) payment has not been independently verified.” A representative for Blue did not respond to that outlet’s request for comment.
Child protection lawyer Nieki Shaw said in a TikTok video on Monday that the situation “constitutes safeguarding” and called for a local-authority assessment. Quoting Section 31 of the Children Act 1989, Shaw said safeguarding law “recognises emotional abuse to include corruption or the exploitation of a child,” and that “a baby cannot consent to being a part of anybody’s rage-bait strategy,” per the IBTimes UK safeguarding report.
There is no publicly reported finding by a court, police force, local authority or child-protection body that the child has suffered harm. An earlier referral to the NSPCC came from Conservative equalities spokeswoman Joy Morrissey over a separate promotional clip in which Blue held what appeared to be a baby while three masked men stood nearby — a clip whose infant was described in the reporting as potentially being a doll. Blue said the baby in that earlier clip was real and that she was using the moment to “fight for the six-week rule.”
Blue hit back at Shaw in a video shared with Yorkshire Live, calling the comments “hypocritical” and saying her adult content and her baby “are two completely separate parts of my life.” She added: “A lot of people seem to be struggling to separate the two, or even fathom that I might only ever allow a very small circle of trusted friends and family anywhere near my baby.” She also pushed back on the broader online criticism, asking why mainstream babycare brands that use children in promotional material escape the same scrutiny.
Blue rose to notoriety through a series of publicity-driven stunts beginning in 2023, including a filmed event in which she claimed to have had sex with 1,057 men in 12 hours on 11 January 2025, per Wikipedia and Complex. She later organised a freshers’ week tour and said she had unprotected sex with about 400 men in a single day, the Wikipedia article notes. She announced her pregnancy in February 2026 after what she called a “breeding mission” event.
She gave birth at the Lindo Wing of St Mary’s Hospital in London on 29 August 2026, per Wikipedia, and confirmed the birth in a video filmed while she sat on a toilet eating toast. Complex reported she has said she intends to protect her child’s privacy and avoid showing the baby’s face publicly, and that the child would not appear in adult content. Blue has maintained that her baby is “loved, protected and incredibly well looked after” and previously said the child would not appear in adult content.
Her announcement that she was “£1.2million up” comes alongside the ongoing freshers’ week fallout: a Monday-night episode of Channel 4’s “Geordie Coppers” showed Northumbria Police warning they would remove her from Newcastle if she caused “absolute mayhem” during last year’s university freshers celebrations. The clip is part of a wider pattern of UK university towns pushing back against her adult-content tour stops.
The naming auction also adds a new chapter to a controversy that has run since her pregnancy announcement earlier this year. Hypefresh’s earlier coverage of Bonnie’s pregnancy announcement in February, her pregnancy test identification push, her baby-bump reveal and twins claim, and her controversial baby shower with potential fathers ran earlier in 2026, as did pieces on her Bonnie Blue’s UK OnlyFans creator arrest and her Andrew Tate podcast collaboration.
For now, the only legal step that matters is Wednesday’s appointment at Westminster Register Office — where Blue says she will register her son’s name as BetBolt, regardless of whether the bidder ever responds. “I’m £1.2million up, and I cannot wait to spend that money,” she said in the video. “Or maybe I was meant to spend that money on the kid.”
This is a developing story. As of publication, BetBolt has not publicly confirmed or denied any involvement in the auction. The UK government’s Department for Education and the NSPCC have been approached for comment but have not yet responded.
