The chairman of Henan Kuangshan Crane Co., Ltd. transformed the company’s annual gala into a striking display of corporate generosity by distributing 180 million yuan, roughly $26 million, in cash bonuses to about 7,000 employees. On February 13, 2026, in Henan Province, China, Chairman Cui Peijun oversaw the event where more than 60 million yuan appeared in physical stacks across 800 long banquet tables. Employees rushed forward to count bundles or grab as much cash as they could carry within set time limits, keeping whatever they secured, while the remainder reached staff through online transfers.
Videos of the viral show a brightly lit banquet hall filled with rows of tables covered in neatly bundled 100-yuan notes, often secured with red bands typical for Chinese currency. Employees, dressed in semi-formal attire or company outfits, crowd the tables with excited expressions, wide smiles, and animated gestures as they scoop up armfuls of money. Some struggle to balance overflowing bundles against their chests or in both arms, occasionally dropping notes amid cheers and laughter from the crowd. Handheld camera work captures wide shots of the extended table lines, medium views of the chaotic yet joyful grabbing, and close-ups of hands clutching thick stacks or faces lit with surprise and delight. Ambient sounds include enthusiastic shouts, applause, and occasional exclamations in Mandarin, layered over upbeat background music in many edited clips circulating online. The energy peaks when groups on stage rapidly count bundles under time pressure, with some participants barely containing their hauls as bills spill slightly.
Cui Peijun, who owns nearly 99 percent of the company, interrupted proceedings on stage to shift from planned appliance gifts to additional cash. He questioned the value of items like washing machines amid rising costs and directed an extra 20,000 yuan per employee, emphasizing relief for younger workers facing mortgages, car loans, and everyday expenses. The total payout reflected nearly 70 percent of the firm’s 270-million-yuan profit for 2025, building on a pattern seen the previous year when 170 million yuan came from 260 million yuan in earnings. Henan Kuangshan Crane, a crane equipment manufacturer operating in over 130 countries since 2002, maintains conservative finances without heavy debt, enabling consistent employee rewards.
This approach stands apart in an era of deferred pay and stock incentives elsewhere. It delivers immediate, tangible support while fostering morale in a sector facing economic headwinds. Reactions online mix admiration for the direct sharing with lighthearted envy and occasional commentary on the spectacle of organized cash collection. Many see it as authentic concern rather than showmanship, especially given Cui’s history of prioritizing staff amid his own early hardships.
For background on the company’s operations and the bonus tradition, refer to the industry overview of crane manufacturing rewards. The primary English-language account appears in the South China Morning Post detailed report. Further insights into Cui’s statements and the mechanics come from Economic Times coverage. Viral footage has spread widely, with original elements traced to Chinese platforms like Elephant News before global reposts.
Such visible profit distribution highlights how some private firms address workforce financial strain through bold gestures. It remains to be seen if the model influences others, but it clearly demonstrates alignment between ownership and employees in practice.
