Scooter Braun, the music mogul behind Justin Bieber, Ariana Grande, and countless other pop stars, was reportedly exploring a major pivot: buying OnlyFans. According to a November 14 report from Puck News, Braun had been in advanced talks to take over the subscription platform known for adult content and creators like Cardi B and Bella Thorne.
Braun, who had financial backers ready and was negotiating directly with CEO Keily Blair and COO Jamie Sharp, was being pitched as the potential “face and brains” of the company. The plan, at least on paper, was for him to bring his entertainment industry clout to a platform that has made headlines for its unique business model and controversial content.
But the deal didn’t stick. Talks reportedly fell apart about two weeks before the Puck report, with Braun stepping away from the acquisition. Sources suggest he may have reconsidered due to the platform’s content moderation challenges and potential public controversies.
OnlyFans, valued around $8 billion and generating $6.6 billion in revenue in 2023, has been shopping itself to investors since May 2025, with names like Forest Road Company involved. TMZ later described Braun’s involvement as more of a preliminary inquiry than a serious commitment, noting that while he reviewed deal paperwork, his lawyers were never brought in.
Complex and other outlets have highlighted the eyebrow-raising nature of the move. Braun, who exited artist management in 2024 and famously acquired Taylor Swift’s masters in 2019, isn’t exactly the obvious choice for a platform like OnlyFans.
Since the talks ended, Braun hasn’t publicly commented, and OnlyFans’ next moves remain unclear. Meanwhile, the story sparked online chatter, with some users linking it to Braun’s rumored relationship with Sydney Sweeney—though sources say there’s no connection.
