HypeFresh was founded on July 6, 2018, by Sherman McLeod, a passionate journalist and entrepreneur with over 10 years of experience in the media industry. A proud Drexel University graduate, Sherman envisioned a platform that would redefine perspectives through curated content, with a primary focus on engaging independent tastemakers, Gen Alpha/Z, and millennials. Our headquarters are proudly located at 4805-07 North Broad Street, Philadelphia, PA. At HypeFresh, our mission is clear: to reshape the perception of millennial/Gen Alpha/Z culture using unique blends of perspectives through multimedia, creating a one-stop destination for creativity and inspiration. We are dedicated to providing high-quality, original content that informs, entertains, and inspires our audience. We are an online magazine curating entertainment-related content and celebrity news to the world. More than just a news outlet, HypeFresh is a vibrant platform for news subcultures, independent and mainstream artists, viral videographers, photographers, and more. We are particularly passionate about promoting young artists, upcoming rappers, and all individuals related to hip-hop and music, providing a crucial platform for their voices to be heard. Our focus genres are HipHop and Rap.

HypeFresh is powered by a highly dedicated millennial team. We are a diverse group of talented writers, editors, designers, photographers, videographers, and developers who work remotely from different locations worldwide, all collaborating under Sherman McLeod's oversight. Our team's deep understanding of millennial and Gen Z culture ensures our content resonates authentically with our audience. We are driven by a shared passion for pop culture and lifestyle topics, aiming to be the leading source of news and information for young people interested in these areas. We believe in the power of independent creators and subcultures, and our content reflects this commitment, from spotlighting local Philadelphia artists to exploring diverse entertainment trends.