LeBron and Bronny James: NBA's First Father-Son Duo Make History!
LeBron James will share the court with his son, Bronny, for the first time ever! This father-son NBA duo is rewriting the rulebook. Be a part of the story!
JUNE 28, 2024
Starting the game together, LeBron James and his son
Bronny James, will be the first recorded history makers of a father and son playing in the NBA simultaneously.
Having LeBron and Bronny on the same team increases viewership and fan engagement for the NBA.
This is among the storylines that give hoops fans around the world a reason to run their imaginations wild, thus creating a buzz that transcends the sport itself.